Use google adwords to make money
Tuesday, June 24, 2008
Many people do not know how to use Google AdWords to make money, even those who were involved in Internet marketing for a long period of time. They do not seem able to understand how to use the concept of advertising on their Web page by page each individual, rather than using a global advertising strategy.
After all, 'global' is the word for the moment, n'est-ce pas? No where online advertising is that it is not! Online, you must be brief, direct and offer no ambiguity or choice. If someone wants to buy a thin Dyson DC 18, they do not lead to a page offering a DC 15. The way to ensure that your prospects are brought to the correct page for them is to be very precise in your ads and destination URL, and if you offer 10 variations of a product, offers another ad specific to each of them, and another destination URL if necessary.
However, even if you do all this and take all other advice given to you, how do you know when you've done your best? At what point can you stand idly convinced that you did everything you could reduce your costs and the maximum PPC not only your CTR, but also your CR? In fact, what are they and how can they help?
The CTR is "CTR", or percentage of visitors to the page where your ad appears in fact to click. The CR is the "conversion" or the percentage of visitors to your website, buy some thing. Thus, if your CTR is 4% and your CR is 10%, you will get 4 sales every 1000 people who visit the page where your ad is displayed. It will also cost you 100 clicks 4 for those sales The information can be used to put a maximum of PPC that can afford to pay.
This type of analysis that will make a difference if you make money or not. If you do not analyze the statistics of your site, then how can you maybe your advertising budget? However, it is not that this budget is about, it is testing. You should measure your clickthrough rate figures to determine the effects of any changes you make to your ad. Your conversion to give you information on the effects of any website changes you make, but it is the effective rate of clicks you need to keep an eye on announcing changes.
Measure your clickthrough rate over a period of time before starting. You can use the CTR information provided by Google for each advertising campaign. Then make a change to your ad. This should be one change, as the passage of the capitalization, only the first word in your description of all the words. Then, run that for the same time, and analyze the CTR. Now the best case, and then make another change and again keep the best. If you wish, Google will allow you to test three different versions of an ad simultaneously, and ultimately show the most powerful version more often than others.
If you continue to make these simple changes (even adding a period or point at the end of each line can make a difference), you finally get the best execution possible announcement of your site and product. Now start again with another product, because even if the site could be the same, different products may have another announcement optimal.
You can also play on your URL to display, insofar as some visitors are attracted by the name of a website, and might prefer to see a directory in the URL on the basis that they do not want to take only a page Home to be unlikely to have more content than a list of products or simply a welcome. These are usually flash and take ages to load despised by many users. Try to use the URL of the page of your site, which offers the product (if not too long), rather than your homepage of the website, and analyze the effect of that.
The most successful marketing Adwords how to use Google AdWords to make money by repeatedly analysis and test their ads until they are performing as well as they could perhaps . Do not expect miracles, because a lot depends on the product, your ad but at least should not be what is in you.
Labels: Make Money
posted by Master @ 5:24 AM,